Ribena’s bouncing berries advert has returned for a second summer season.
The soft drink brand’s mascots made their return to the screens last year for the first time in almost 10 years as part of Ribena’s 85th birthday celebrations and ‘Summer of Fun’ campaign.
After being seen by over 13M people last summer, the berries will have even more screen time for 2024 and is expected to “be seen by 23M people,” said that brand.
Running for one month longer than last year, the ad is live until July across TV, video-on-demand, and YouTube, helping generate top-of-mind awareness and boost visibility for the drinks as retailers start preparing for the summer selling season.
Aurelie Patterson head of Ribena for Suntory Beverage & Food GB&I said: “We’re so excited this iconic and top-performing advert will be back on screens, and this summer we’re hoping to reach even more shoppers and generate extra excitement for the brand throughout the season.
“Over 90% of the blackcurrants grown in the UK go into bottles and cartons of Ribena, from 34 farms across the UK, some of whom have been working with Ribena for three generations. This advert is a true celebration of our brand’s provenance and our drinks’ unique taste.
“Retailers should make sure they stock our best-selling range to take advantage of the increased awareness generated by our summer-long £4 million marketing spend”.
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