Richmond has unveiled new packaging for its entire portfolio.
The new design incorporates top-down, modern photography to inspire shoppers with recipes and show the many ways the brand can be served at mealtimes.
Having signed the industry-wide Plastic Pact, a commitment to make 100% of packaging reusable, recyclable or compostable by 2025, the new design means 40% of plastic used has been removed from the Fresh Pork range, whilst the Frozen Pork range now has 33% less packaging, saving more than 42 tonnes of plastic annually. Recyclable top-film – first seen on Richmond Meat-Free Bacon - has replaced existing lidded film in the Chicken range, making the product 100% recyclable from kerbside. In addition. the ‘peal and reseal’ nature helps the products stay fresher for longer, reducing food waste.
“We are thrilled to show off this new packaging for Richmond; the first strategic redesign we’ve undertaken in more than five years,” said Chris Doe, marketing controller for Pilgrim’s Food Masters. “The growth and maturity of the Richmond brand has been astounding – we’re now as famous in Meat-Free as we are in Pork Sausages. This new, modern design marks the start of a new era for us and is more reflective of where we are now as a brand. It’s an exciting time as we continue to launch into new categories, and this design supports us by providing a contemporary, cohesive look and feel. We’ve also taken the opportunity to make our packaging more sustainable, ensuring this refresh matches our goals as a business.”
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