Robinsons is kicking off its third year as The Hundred’s Official Soft Drinks Partner with a new campaign.
Comprising of a new on-pack promotion, Point-Of-Sale (POS) free trial kits and an exclusive retailer competition, the campaign is rolling out across both Robinsons’ Ready To Drink and core ranges. Over 100 lucky consumers will be in with the chance of winning a pair of tickets to The Hundred cricket competition, which will be released weekly via a QR code on-pack.
Robinsons will be supporting retailers in leveraging this opportunity through providing free trial POS kits and social media assets – available through Britvic’s At Your Convenience platform, while, five retailers will be in with the chance of winning a signed cricket bat and a free case of Robinsons Ready To Drink Raspberry and Apple 500ml when submitting a picture of their POS activated in store.
The promotion is running until 13 August, with retailers able to order their free trial POS kit on atyourconvenience.com. For a chance to win an additional free case of Robinsons Raspberry and Apple 500ml Ready To Drink and a signed cricket bat, retailers must submit a photo of POS displayed in their outlet by 13 August to yourpos@britvic.com
Britvic’s retail commercial director in Great Britain Ben Parker, said: “Robinsons is proud to be in our third year as The Hundred’s Official Soft Drinks Partner, a collaboration that allows us to continue supporting retailers in increasing basket spend throughout the summer sporting months. This summer is set to be huge for cricket and as the UK’s number 1 squash brand, Robinsons is well placed to help retailers maximise the category, which is the 4th largest within convenience.
“Robinsons Ready To Drink is currently worth £15.8m in the convenience channel, with on-the-go formats increasing in importance to the channel. As a result, our latest on-pack promotion is set to help convenience retailers tap into both of these missions during The Hundred Cricket tournament, with our At Your Convenience activity ensuring they can maximise this opportunity with disruptive activations, whilst being in with the chance to win some exciting prizes for themselves.”
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