Robinsons Refresh’d rebranded as Robinsons ‘Ready to Drink’

Robinsons Refresh’d is relaunching this month as Robinsons ‘Ready to Drink’.

Available in two flavours – Raspberry & Apple and new Peach & Mango, the range will sport a brand-new look and unite the portfolio under its well-known brand name, helping retailers capitalise on the summer on-the-go opportunity.

Robinsons Ready to Drink Raspberry & Apple and Peach & Mango will be in cases of 12 and 24 from June 2021 in 500ml bottles (RRP: £1.45). The launch of the new range will benefit from the ‘Let There be Fruit’ Robinsons masterbrand campaign, which is running throughout the summer, and will also be supported with its own out-of-home, social and digital activation across July and August.

Phil Sanders, out-of-home commercial director at Britvic, said: “As restrictions ease over the coming months, it will be crucial for retailers to offer their customers soft drinks in on-the-go formats that they instantly recognise in the chiller. Relaunching this full tasting range will help retailers capitalise on the changing consumer habits and needs, while providing them with a no added sugar alternative. This is crucial for retailers, especially at a time when half of the population are actively trying to reduce sugar in their diet.