Energy drink brand Rockstar is handing out over 900,000 samples during Fresher’s Week.
It will also be distributing a further 500,000 samples and experiential activity across universities during September as part of Rockstar’s new global messaging campaign ‘Fuel Every You’ campaign.
The ‘Fuel Every You’ creative is running across Point Of Sale, as well as in and around convenience and impulse stores. The aim is to provide a call to action for consumers with variations of the ‘Fuel Every You’ message, including ‘Fuel The Do It All You’.
Ben Parker, GB Retail commercial director at Britvic said: “Students are in many ways the ideal customers for the convenience retailer as they are likely to visit often, buy on impulse and keen to try new things. With many away from home for the first time, they will be looking for offers and bargains, new ideas and tastes, quick meals, snacks and drinks to fit in with their busy lifestyles.
“When targeting students, it is important for retailers to consider the importance of price-marked packs for best-sellers. PMPs remain key for the convenience market, giving price reassurance and a greater perception of value for money – 43.9% of sales in this channel now go through as PMP, an increase from 38.1% in 2019. Rockstar offers great value with its extensive range of PMPs to shoppers with a variety of flavours, including our latest PMP additions, El Mango and Tropical Punch.”
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