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Rollover, the hot food-to-go brand, has renewed its partnership with Co-op for 2025 to support FareShare, the UK’s leading charity tackling food waste to support social good.

This year, the collaboration has a message that every meal – and retailer – matters. The plan is to turn convenience into a ‘force for good’.

Rollover’s initiative is to turn the purchase of its hotdogs into a way to help. For every hotdog sold between 1 November and 31 December last year, Rollover donated the equivalent of one meal to FareShare (a meal equates to 20p donated). This approach has already raised £25,000, enabling FareShare to redistribute the equivalent of 125,000 meals to people in need.

Elodie Bretz, head of marketing at Rollover, said: “At a time when millions are struggling to put food on the table, it’s inspiring to see how we can make such a difference. This partnership reinforces our belief that small acts, when multiplied, can create monumental impact. FareShare is an incredible organisation, and we’re proud to play a part in helping them tackle food insecurity across the UK.”

Meanwhile Kirsty Ford, head of fundraising at FareShare said: “We’re so grateful to everyone at Rollover for supporting this campaign. The donations made to FareShare from this will help us get good food, which might otherwise go to waste, to people who need it.