The national governing body for snowsports in the UK, GB Snowsport, has announced that Rubicon Raw Energy is its official energy drink.
The four year deal involves Rubicon RAW sponsoring British world class skiers and snowboarders including elite Para Snowsport athletes and kicks off days after the British team return to the World Cup stage for the start of the 2022-23 season.
Adrian Troy, marketing director at Barr Soft Drinks, says: “We are excited to be entering into a partnership with GB Snowsport and to share our passion for high energy sports with their fans and communities across the UK. We are looking forward to working with the teams at such an exciting time for the sport and supporting their program to put British World Class skiers and snowboarders onto World Cup and World Championship Podiums.”
Read our in-depth Sports & Energy Drinks article here
Vicky Gosling, CEO of GB Snowsports, says: “We are delighted to have a major energy drinks brand like Rubicon RAW on board. We value partnerships with brands that align with our core values and this is certainly the case here. We look forward to a winning partnership that supports our mutual growth and shared belief in the potential of Britain’s ski and snowboard athletes.”
GB Snowsport consists of athletes in 12 disciplines including Freeski, Freestyle Snowboard and Para Snowsport and has a fan base of 11.8m people in the UK (Nielsen).
Rubicon RAW is a high caffeine energy drink made with 20% fruit juice and natural caffeine and B Vitamins. Launched less than 2 years ago, RAW has become a favourite amongst energy drinkers selling over 20 million cans, according to AG Barr sales data.
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