S.Pellegrino is adding to its drinks line-up with the introduction of a new Essenza sub brand.
The range includes three Mediterranean-inspired fruit flavours: lemon & lemon zest, tangerine & strawberry, and dark morello cherry & pomegranate, and is sold in a 33cl can format (rrp £1.59 each).
The flavoured sparkling waters are designed to be included in lunchtime meal deal offers and also appeal to consumers looking for variety when eating and drinking out of home.
Available to convenience retailers and major wholesalers now, the Essenza range is made using 100% natural ingredients, no artificial flavours and zero calories. The launch is being supported by branded POS using the tagline ‘Sparkle your lunch’.
Severine Hemms, shopper marketing manager at brand owner Nestlé Waters UK, said: “We want to bring some sparkle to shoppers during their meal occasions, whether that’s enjoying a meal on-the-go, or eating at their desk, these uplifting subtle Mediterranean flavours are the refreshing accompaniment to meals.”
