Scandinavian Tobacco Group UK has confirmed that from 1 April, the Royal Agio cigar brands will be joining its portfolio.
Royal Agio is a leading European cigar company with a strong cigar portfolio including key brands such as Mehari´s, Panter and Balmoral. Royal Agio is expected to provide Scandinavian Tobacco Group access to a strong product portfolio and important market positions in key European machine-rolled cigar markets.
STG UK’s country director Alastair Williams said: “We are very pleased to welcome these brands into our cigar portfolio as it further cements our position as the leading player in the UK cigar category. Brands like Mehari’s enjoy a great heritage and brand story and give us an additional foothold into the small cigar segment. I would like to take this opportunity to thank Hunters and Frankau for their stewardship of the brands, and we welcome a continued collaboration with them in specific trade segments such as specialist tobacco retail. We look forward to an exciting future ahead.”
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