Irish Whiskey Liqueur brand Shanky’s Whip has launched three new bottle sizes - 350ml, 1 litre and 1.75 litres.
The trio aims to support the company’s global expansion strategy, which seeks to reflect recognised and established sizes in key sectors.
Shanky’s Whip said the 350ml bottle has been released to specifically target the convenience sector, with an ideal size and price point for impulse and on-the-go purchases amid the trend towards at-home alcohol consumption.
Tim Dunlop commercial director at Shanky’s Whip said “With the launch of the new formats, we’re broadening its appeal even more. We’re in a period of significant investment for Shanky’s Whip and its success is testament to its striking brand proposition, quality liquid and unique offering.”
The new formats, including its 350ml (RRP £15), 1 litre bottle (RRP £35) and 1.75 litre bottles (RRP £65) are available via distribution agency Craftwork.
The full UK range now compromises of 50ml, 350ml, 700ml, 1 litre and 1.75 litre bottles.
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