Simon Howie, the UK’s bestselling haggis and black pudding brand (Nielsen 52 Weeks, May 2017), is relaunching this month with a pack redesign across its core range.

The new design provides a clear and impactful new look for the brand, celebrating its Scottish roots, heritage and brand truths. Traditional photography has evolved into a collection of illustrations that are featured on the packaging, while social media prompts have been given greater weight across the new designs to help consumers engage further with the brand and its story. The logo is now one of the most prominent features on pack, while subliminal brand reinforcement of Simon Howie initials in the product descriptor has been used to help shoppers distinguish between variants.

Simon Howie said: “Our new branding reflects the quality of our products and the high standards we work to achieve whilst also reaffirming our brand heritage. By communicating that we offer quality product and are a quality brand, we hope to build consumer loyalty and confirm in the consumer’s mind that we are the right purchase decision for a wide variety of meal solutions. This is an exciting period for myself and the team and we’re looking forward to seeing the new packaging and products on shelf.”

The re-brand will be supported by social and PR campaigns including three new short films focused on Simon Howie’s “astonishing, accomplished and distinguished” brand attributes.