Sneak Energy has launched a new OOH campaign aiming to reach millions of consumers this summer.
Kicking off at Comin Con in London this month, the brand will be exhibiting and sampling cans to attendees.
The campaign will also include OOH advertising across the North West, East Midlands and Scotland and SkyTV will be running the energy brand’s first advert.
The brand will also appear at music, gaming and pop culture events through the summer, finishing with sampling to students in the North West during freshers weeks in September.
With an investment of over £500,000, Sneak hopes to reach more than six million consumers across the campaign, sampling its full range to over 100,000 energy drinkers and introducing many more to the brand.
Sneak prides itself on “its natural clean energy” with the drinks containing natural caffeine, zero sugar, taurine, ginseng, choline and carnitine plus added B vitamins.
Chris Smith partner brand manager at distributor of Sneak Energy, World of Sweets, said: “Sneak Energy is investing heavily in its OOH campaign this summer which is great news for retailers already stocking the brand or planning to soon.
“It’s a positive way to communicate with existing customers and reach those potential shoppers who enjoy energy drinks and are looking to try something new.
“It adds to the level of engagement and will help drive customers into convenience and independent retailers to purchase the product.
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