Smirnoff has added a new flavour to its portfolio. Smirnoff Spicy Tamarind (30% ABV) is available now in 70cl bottles (rrp: £18.50) across the on-trade, as well as grocery and wholesale.
The launch of Smirnoff Spicy Tamarind will be supported by a £3.5m marketing campaign across social, digital and OOH.
Smirnoff brand managerTyler Monk said: “Smirnoff Spicy Tamarind certainly puts the Smirnoff brand at the forefront of innovation and great flavour. We know that people are becoming more explorative when it comes to food, drink and flavours so we couldn’t think of a more perfect time to launch Smirnoff Spicy Tamarind in GB.
“The latest innovation provides people with a unique twist on well-loved cocktails and is the perfect ingredient for those looking for something unique and exciting to enjoy when socialising with friends. We’re really excited for consumers to try this bold and distinctive taste experience from Smirnoff!”
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