Molson Coors has launched Staropramen 0.0, a new 0.0% ABV lager.
Staropramen 0.0 will roll out in 330ml bottles and multipack format in March, tapping into the growing demand for alcohol-free.
The launch will be supported by a marketing campaign kicking off in March, including digital advertising, paid social media activity and point-of-sale (POS) materials to create theatre in-store.
Kathryn Reynolds, marketing controller – premium beers at Molson Coors Beverage Company, said: “The number of alcohol-free occasions is increasing and, while there are more 0.0% options available, we know consumers want zero alcohol lagers to still truly deliver on flavour. The expert Staropramen team have perfected a method to offer just that – a full-flavoured Czech pilsner with zero alcohol.
“Staropramen continues to go from strength to strength, climbing seven places in three years to enter the top 30 brands in GB. We’re confident Staropramen 0.0 will be a popular choice with shoppers and help retailers drive more low-and-no alcohol sales.”
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