Molson Coors Beverage Company has teamed up with streaming service Paramount+ for a Staropramen on-pack promotion.
From now until 31 January 2025, consumers in the UK & Ireland purchasing any Staropramen multipack can enjoy a 30-day Paramount+ subscription.
The partnership aims to help retailers tap into the growing world beer opportunity.
All multipacks of the beer are included in the promotion, with 12x330ml bottle multipacks also featuring Paramount+ illustrations for maximum visibility on shelves.
QR codes on packs will take customers to a promotional microsite from the beer brand, where they can enter their details and the last four digits of the pack’s barcode to receive instructions on how to claim a 30-day Paramount+ subscription, courtesy of Staropramen.
The beer brand is also offering consumers the chance to win one of 50 Everdure pizza ovens, each worth over £600, between 1 September and 31 October 2024.
The promotion will also be hosted on the Staropramen promotional microsite, which is accessible via the same QR code on the Paramount+ promotional packs. Once consumers have claimed their 30 days of Paramount+, they will also be able to access the prize draw to win an Everdure pizza oven.
Consumers will can access the competition entry page by playing a mini game, before entering and submitting their details for a chance to win. Winners of the pizza oven will be randomly selected and notified by email on 1 November 2024.
Hannah Jeffery brand manager at Staropramen at Molson Coors Beverage Company said: “This on-pack promotion is a great way to reward our Staropramen brand fans. The 30-day Paramount+ subscription unlocks a whole host of entertainment, from blockbuster movies to new and exclusive series in every genre, for them to enjoy with family and friends. Big nights in continue to be a key occasion for consumers, and this on-pack promotion with Paramount+ presents a great opportunity for retailers to take advantage of the occasion and drive sales.”
Promotional activity will be supported by significant in-store and online activation investment, including OOH advertising and a paid social media programme.
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