UNILEVER UK FOODS has relaunched Peperami with lower salt and fat levels.
The relaunch, supported by a £4m marketing campaign, includes new packaging that features a '100% pork salami' stamp.
There will be a 10% reduction in saturated fat and a 16% reduction in salt across the core range.
As part of the relaunch, Peperami Minis will be available in a new grab bag format.
A new shelf-ready unit is being launched for 24 single stick packs to maximise impulse sales.
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