GlaxoSmithKline (GSK) is launching Horlicks Light Malt Caramel Dream.
GSK says the drink, available in 500g packs and twin sachets, has been created to attract new consumers to the brand.
The pack design will follow the familiar sleeping crescent moon and the 'do not disturb' design.
It will also feature a 'new flavour' flash with bright colours for maximum shelf standout.
The launch will be supported with a bespoke marketing campaign, details of which will be announced in the coming months.
Tel 020 8047 4000
GSK says the drink, available in 500g packs and twin sachets, has been created to attract new consumers to the brand.
The pack design will follow the familiar sleeping crescent moon and the 'do not disturb' design.
It will also feature a 'new flavour' flash with bright colours for maximum shelf standout.
The launch will be supported with a bespoke marketing campaign, details of which will be announced in the coming months.
Tel 020 8047 4000
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