TATE & LYLE is launching its third press and outdoor advertising campaign of the year for its Lyle's Golden Syrup brand.
The ads will promote Lyle's Golden Syrup easy-to-pour for porridge and Lyle's Golden Spread for toast.
Consumers will also be encouraged to log on to www.lylesgoldensyrup.com to download recipe ideas.
Guinness World Records recently named Lyle's Golden Syrup the world's oldest branding.
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