Ginsters has announced a series of radio adverts aimed at increasing brand awareness. The adverts, which will run throughout September and October, are again based on the company’s ‘Real Honest Food’ campaign and will air on national radio stations The Hits, Talk Sport and Virgin Radio, plus several regional stations. The new campaign, which forms part of Ginsters ongoing £6.5m marketing spend, focuses on the ingredients used in the products, with a cow, a pig and a mushroom being subjected to lie detector tests to highlight the use of local ingredients.

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