Swizzels is increasing production to meet the growing demand for vegan sweets in time for Veganuary 2025.
It believes that lines such as Variety Bags, Drumstick Choos, and Refreshers Choos are among Swizzels’ vegan sweets anticipated to see a significant rise in popularity as consumers continue to seek plant-based options from established brands.
Its vegan Drumstick Choos and Refreshers Choos are now available in PMP formats, with a £1.15 MRSP for 115g bags and 12 x 135g SRP.
Clare Newton, trade marketing manager at Swizzels, said: “Vegan sweets are growing in popularity, with vegan claims now way more common in sugar and confectionery products than they were five years ago.
“Swizzels has long been ahead of the trend, offering a vegan-friendly range well before the current surge in demand. Today, nearly all of our products are fully vegan, catering to a diverse customer base and helping boost sales for the retailers and wholesalers we work with.We are at the forefront of the vegan confectionery movement, offering an exciting range of sweets that deliver the familiar taste and texture of classic treats, all with a plant-based twist!
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