Quaker is aiming to boost the healthier snacking market with the launch of Snack-a-Jacks Popcorn. Snack-a-Jacks Popcorn will be available in both sweet and savoury varieties - butter toffee and lightly salted -and will contain less than 10% fat.
Quaker is also adding a chocolate & caramel flavour to the Snack-a-Jacks Chocolate Delights range and a cheese & onion variety to its Crispy Classics range. The media spend for Snack-a-Jacks in 2006 will be in excess of £3.5m and will include TV, radio, online and press advertising.
RRP 49p for the new popcorn range
tel 0118 930 6666