Nestlé Rowntree has removed all artificial colours from Smarties.
The company says that the move fits in with consumer trends towards a balanced lifestyle and concern by parents over children's diets.
The move will be communicated by a £3m media campaign including TV advertising targeted at parents, on-pack messages and display material.
TEL 0800 079 0200
The company says that the move fits in with consumer trends towards a balanced lifestyle and concern by parents over children's diets.
The move will be communicated by a £3m media campaign including TV advertising targeted at parents, on-pack messages and display material.
TEL 0800 079 0200
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