Suntory Beverage & Food GB&I has announced Elise Seibold as chief operating officer. She will also join the executive committee of regional group, Suntory Beverage & Food Europe.
Elise joined the Suntory Group in 2004 as Schweppes assistant brand manager, and has progressed through the organisation. Most recently, she has served as marketing director for UK and Ireland.
Under her leadership she has orchestrated the strategic move to Lucozade masterbrand, launched impactful campaigns including a new Lucozade advert starring Jude Bellingham, enhanced brand presence with the sponsoring of Liverpool FC, and the re-launch of Ribena’s iconic Berries. She has also overseen the company’s first move into ready-to-drink alcohol.
Speaking of the new role, Seibold said: “I’m honoured to step into the role of chief operating officer of the UK and Ireland, and to lead our incredible team into the next phase of growth. I like to say I was born and raised in Suntory, having been with the company for most of my professional life.
“My incoming priorities are continuing to drive innovation in all we do while striving for operational excellence, and to pursue a relentless commitment to serving our customers, consumers and the community. I look forward to carrying on the great work from my predecessor, Carol Robert, and harnessing the talents of our people who work across the UK and Ireland business.”
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