Supermalt, the malt based, non-alcoholic drinks brand, is launching a new carnival-themed on-pack promotion ready for the summer.

The ’Live Up’ campaign will offer consumers a range of prizes including Caribbean holidays, carnival breaks and merchandise. The activity will run across the brand’s limited edition 6x330ml bottle packs (rrp £4.49) from July 1 until September 30.

Promotional packs are available to retailers now and each bottles features a unique code inside the cap, which can be entered online. Consumers can collect twenty individual codes for a special Supermalt bottle opener and a chance to win.

Neil Lunn, UK trade marketing manager at Supermalt, said: “Supermalt has always had a close link with carnival, supporting many of the main events across the UK for a number of years. The celebrations, music and general festival theme resonate with our iconic brand and the launch of the on-pack promotion and wider site activation will help to drive this opportunity for operators.

”We have run summer promotions and competitions for a number of years, seeing a significant uptake particularly with the on-going ‘Live-up’ campaign. This year’s promotion is our biggest and best yet, as we are giving away some incredible prizes, including three chances to win a five night Caribbean trip to the Trinidad Carnival – the ultimate in colour, costume and celebration.”

A full range of POS, sampling events and nationwide publicity will support the new Supermalt promotion during the key summer trading period.