Surf is relaunching its liquid and capsule detergents with new and improved ‘joy infused’ fragrances, made with essential oils that are designed to be mood boosting, and sensorial pack designs.
The new Surf detergent capsules will now be available in recyclable carboard packaging to align with the brand’s commitment to tackle plastic waste as part of Unilever’s Clean Future Strategy.
Surf is supporting the relaunch with a £7m media value ATL campaign launching in September across the UK. The campaign will focus on a ‘social-first’ approach to resonate and engage with consumers in a new & joyful way for the Surf brand.
The new Surf Joy-Infused Capsule Detergents and Surf Joy-Infused Liquid Detergents will be available in grocery and convenience channels from later this month.
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