This month, visitors to the Co-op Live arena are getting the chance to immerse themselves in the world of Swizzels Squashies and win treats and prizes at a new experience zone.
As the official sweets supplier to the venue, Swizzels will host the Squashies experience zone until 30 Novembe - and of course, a star-studded lineup of global music and comedy acts will headline the venue during this time. Fans are also encouraged to snap a selfie on the first ever Squashies sofa, featuring the signature pink and white colours of Drumstick Squashies.
Since forming a partnership with Co-op Live for its opening earlier this year, several different flavours of Squashies have been available to purchase at the venue, and Swizzels has also provided personalised rolls of its iconic Love Hearts for performers. Visitors to the premium area of the arena are also able to purchase Swizzels hampers containing a mix of fan favourites.
Sarah-Louise Heslop, head of marketing at Swizzels, said: “Through this experiential event we hope to sweeten music lovers’ visits to the arena, offering the chance to take part in fun games and snap and share some pictures on our new sofa.”
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