Takis Blue to spice up snack aisles this spring

Fiery snack brand Takis is looking to spice up aisles across the country next week with the launch of Blue Heat – the latest addition to its intensely flavoured range of rolled tortillas.

Following international success, the snack - the brand’s number two flavour in the US - will be available nationwide from 5 March, rolling out through the convenience channel via wholesalers.

Already a fan favourite across the globe, Takis Blue Heat delivers an explosive combination of chilli and lime flavours, designed for those who crave adventure in their snacking experience. The bold new offering joins the brand’s popular lineup, which includes best-sellers Fuego and Dragon Sweet Chilli.

The launch taps into the continued demand for spicy snacks in the UK. Takis is perfectly placed to cater to this as the it is outperforming the market, growing in value sales by 10% in the last year.

Becky Allan, marketing manager, said: “There is no denying that UK consumers love a bit of spice. Gen Z in particular are leading the way with this and becoming more adventurous in their snack options. Takis Blue Heat has already seen incredible success in international markets, garnering a huge cult following. With its unmatched intensity across heat, flavour and visual appeal this new launch is set to resonate strongly with UK consumers.”