7UP and Tango are providing shoppers with frightful fizz options across its fruit-flavoured carbonates portfolio within the grocery and convenience channels.
The two-litre formats, including Tango Apple, Tango Orange, Tango Cherry and 7UP Zero have been updated with fearsome Halloween imagery, including fangs, bats and witches’ hats to add a taste of terror to the range.
The launch is supported with branded Halloween FSDUs to help retailer’s drive excitement and disrupt shopper journey while in stores.
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