Thatchers Cider has launched a 10x330ml can pack for its Blood Orange Cider.
This is the first time the Somerset cider maker has packaged its cider in a 10x330ml can pack. Thatchers Blood Orange is also available in 500ml bottle and 4x440ml can packs.
Commenting on the move, Jonathan Nixon, commercial director at Thatchers, said: “We know the smaller 330ml can appeals to those younger 18-30 year old shoppers who opt for fruit cider. And it’s this same audience who seek out the provenance and sustainability that Thatchers is committed to. Fruit flavours with their premium positioning, create a buzz that keeps consumers engaged with this exciting category.
“Due to the success of Blood Orange, we’ve been inundated with requests for a mid-pack. This is a format rapidly gaining momentum in the market, as we have seen with our Gold and Haze 10-packs.”
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