Hard seltzer brand White Claw will open the UK’s first-ever corner shop dedicated to house parties for two nights in the heart of East London.
The Claw-ner Shop is free and will be hosted on Shoreditch High Street on the 24 and 25 November 2023 from 3pm until 8pm.
The pop-up store will channel all the vibes of a typical British corner shop, except it accepts social currency instead of cash.
White Claw said it will offer revellers the chance to pop in and pick up the ultimate starter pack, with all the ingredients to ensure your house party, whatever flavour it may be, is talked about for years to come.
The shelves are set to be stacked high with party essentials, from snacks to disco balls and fridges filled with White Claw refreshments.
It also revealed that an iconic surprise guest is lined up to keep shop, while global dance institution Defected will select the right playlists to keep the vibes going well beyond the checkout.
Michael Dean marketing director at White Claw UK said: “We know that house parties are the beating heart of UK nightlife – and it’s not just about the fantastic clubs and bars. We wanted to understand house parties on a deeper level, so we ran research that has provided us with the ingredients to create the ultimate house parties. This November we’re here to help put good house parties back on the map with the launch of ‘The Claw-ner Shop’, hosted by a White Claw favourite as our surprise guest, that will have everything customers need to supercharge their house parties.”
You can find out more here.
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