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The Coconut Collab has just launched Strawberry Protein, a creamy and fruity single serve Strawberry Protein Coconut Yog.

The launch is designed to counter the range of protein-focussed products on offer, currently dominated by cereals, bars, and protein powders which are often dry and tasteless, processed and full of sweeteners and artificial ingredients, the company says.

Combining thick coconut and almond yoghurt, all-natural ingredients and a sweet strawberry flavour, derived from a strawberry compote (and with 9g of protein per pop coming from the almonds, it also includes nine essential amino acids, as well as live cultures, which are known to be beneficial for our gut health. The product is also dairy free.

This launch follows the recent arrival of The Coconut Collab’s Protein Yog, which has proved a hit amongst customers seeking natural, simple and delicious ways to ‘up’ their protein intake.

“It’s been hit with our consumers, who love that it’s a natural way to get protein into their diet without any artificial sweeteners, so we’re thrilled to add a new flavour to the range,” says Anna Dominey, managing director.

A recent brand refresh has resulted in a clean, new look for The Coconut Collab, moving away from the brand’s previous positioning, which was rooted in the rejection of dairy, and instead pivoting to highlight the positives of the brand – such as the premium, high quality ingredients, the traditional fermentation techniques used, the infusion of coconut water for natural sweetness, minimal processing, and unique taste and texture.

Dominey concluded: “We’ll always be a plant-based brand and, historically, this has been the main message we have communicated. The lightbulb moment for us was just how many of our consumers love us for what we are in our own right and this prompted us to focus more on highlighting these positives, rather than focusing on what we are not.”

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