Innovative Bites is now the exclusive distributor of Trolli Candy.

Innovative Bites will be responsible for initially supplying the UK with 12 of the brand’s lines, including Sour Glowworms and Pingummis. This is the first time the Trolli brand will be launching such a broad range of products to UK retailers.

Vishal Madhu, founder and owner of Innovative Bites, said: “As we continue to increase our foothold in the UK as the country’s largest supplier of confectionery and American goods, we are delighted to secure another exclusive partnership and to bring Innovative Bites customers this fantastically popular global candy brand.

“Trolli is an American favourite when it comes to gummy products, so I have no doubt the brand will be a hit here in the UK both with retailers and candy loving consumers.”

Innovative Bites, recently valued to be worth more than £50 million, is the exclusive distributors of numerous US brands and products including: Twinkies, Warheads, Cookie Dough Bites, Herr’s snacks & Boylan drinks.