Trüfrü brings two new flavours into the fold and triples its UK distribution

Frozen fruit snack range from Trüfrü is celebrating the launch of two new flavours, Blueberries in White & Dark Chocolate and Raspberries in White & Milk Chocolate.

After taking the UK snacking market by storm last year, Trüfrü - owned by Mars Incorporated – is also tripling its distribution following a series of new retailer wins. Tesco Express and Co-op join a list of stores that will be taking the lines.

The latest launches bring the product portfolio to five. The range is made using 100% real fruit, picked ripe, before being immersed in two layers of indulgent, silky chocolate and hyper chilled to lock in all the flavour and nutrition. The range contains no artificial colours, flavours or preservatives and is gluten free. All flavours come in a new 200g mono-material resealable pack.

The brand, which launched to the UK market in March last year, has fast become one of Mars’ biggest success stories. It quickly turned into a viral craze, gaining millions of views on social media and at times selling out across the country.

Carrie Martin, general manager, said: “We’re so pleased to see such strong and continued success for the range. It tastes like real indulgence and fulfils a permissible need that we know consumers are looking for in the frozen category.

“In fact, our research shows that the products over-index on two key areas, with shoppers saying they improve their mood but doesn’t make them feel guilty.”