Mars Wrigley has launched two new Extra Refreshers pricemarked packs (PMPs), perfectly suited to the convenience channel.
The Tropical and Bubblemint flavour PMPs are now available in 30-piece bottles and soft chew format, providing retailers with an additional opportunity to drive gum sales.
The new PMPs enable convenience retailers to maximise Extra Refreshers sales in the channel – 90% of shoppers haven’t tried Refreshers and yet 70% of all Refreshers fruit volume is incremental to the category, it says.
Ross Ripamonti, gum brand director at Mars Wrigley, said: “The benefits of PMPs are well known – they offer a quick price comparison and can capture the impulse shopper’s attention to drive retailers’ incremental sales. Our new PMPs deliver on this by providing trending flavours that communicate value to the shopper.
“This is a hugely exciting time for the category and the Extra Refreshers brand. This year, we’re putting a multimillion media investment behind our fruit gum range, including Extra Refreshers PMPs, to bring the product benefits to life and support sales within the convenience channel.”
The Extra Refreshers PMP bottles are now available in wholesalers nationwide with an RRP of £2.50.
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