RTD protein brand UFIT has launched a new range of PMPs across all core flavour shakes in a move to entice new shoppers.
The updated packaging will feature across all UFIT 22g Protein 310ml bottles with an initial launch in Spar, Nisa, and Filshill, and wider distribution to follow in January 2025.
With the ready-to-drink protein category demonstrating strong growth potential in the impulse channel, according to Nielsen, the refreshed packs and price point are expected to serve as an excellent introduction for new shoppers who have not yet tried a protein milkshake.
Richard Northridge sales director at UFIT said: “This is a big moment for UFIT. Competitively priced, our new packs create an attractive entry point for new consumers who have never tried a protein drink before – as well as a great deal for our fans. Our goal is to help people get the most out of every day by bringing protein to the masses, with a range of convenient drinks that “fit around you”. Whether you’re on the move, busy at work or looking for something to keep you fuller for longer, UFIT makes it simple and enjoyable to stay on top.
“Tapping into the shift in consumer behaviour towards single-price options, this PMP launch not only meets the demand for attractive pricing but also gives us a great opportunity to expand our reach into convenience sector, which has so much potential for the category.”
The PMP launch will be supported with a Spar TV campaign in January 2025, alongside in-store retailer advertising and digital banners.
No comments yet