Unilever is expanding its snacking formats with Magnum bonbon.
Magnum bonbon is available now in the convenience channel in three flavours: White Chocolate & Cookie, Salted Caramel & Almond and Gold Caramel Billionaire (12 x 14g per tub - £4.50 RRP).
Jennifer Dyne, head of Unilever Ice Cream UK and Ireland says: “Ice cream continues to have huge growth potential and new formats are key to driving this further within the category. Over the past few years, we have continued to see consumers shifting from dessert tubs into smaller formats - whether that be portioned tubs, handheld or bite size. More consumers are looking for a small, sweet treat in the evening, or for other snacking occasions such as on the go or at their desk.
“With in-home snacking occasions having grown by 10% since 2019, our new range of Magnum bonbons aims to help drive category growth in line with these growing trends - allowing consumers to enjoy their favourite brands with friends and family in a convenient snacking format no matter the occasion.”
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