Magnum is expanding into the luxury tub sector with a range of 450ml tub ice creams.
“The Luxury Dessert market is worth over £145 million and tub formats are proving increasingly popular,” says Anna Spray, desserts marketing manager at Unilever UK. Available in Chocolate and Vanilla, each tub features a soft core of sauce surrounded by ice cream and topped with chocolate sprinkles.
Rrp: £3.99
Tel: 0845 600 6612
