Urban Eat is giving food to go the royal treatment by marking the crowning of King Charles III with a limited-edition range.
Smoked Ham and Egg and Coronation Chicken are available until 9 June.
The sandwiches will come in Union Jack packaging to ensure shoppers can easily spot the limited-edition offering. Available throughout forecourts, convenience, education and contract catering retailers, the Coronation range will be supported by at-fixture POS, store posters and social media activity.
Abigail Nelson-Ehoff, brand manager of Urban Eat, said: “With such a historic event just around the corner, it’s only appropriate that we help the UK celebrate with a special lunchtime treat.
“Not only that, the Food to Go category has gone from strength to strength in recent months and we expect this to increase further as the weather warms up and more people are out and about. We’d therefore encourage customers to see in a new era of history and make the most of increased footfall by stocking up – and enjoying majestic sales as a result!”
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