In a move to help drive sales for retail partners, battery manufacturer Varta has announced the return of its Varta Loves campaign.
The campaign, introduced last year, reflects on Varda’s love for individuals who are passionate about what they do and highlights how its products empower them to achieve independence.
Launching this festive period, the 2023 consumer campaign will include OOH advertising in eight locations across Manchester, as well as a video advert featuring on prime online streaming locations nationwide.
Additionally, Varta will implement a paid social media advertising campaign with an aim to reach key audiences and core demographics.
Varda said that as well as generating brand awareness and further expanding the reach of campaign messaging, its social media advertising will also drive traffic directly to retailer websites to boost sales.
The investment hopes to reach over 8 million consumers across the UK.
Hanifa Choudhury managing director at Varta said: “We are excited to be kicking off this year’s consumer campaign, especially at such a key point in the year where our retailer partners benefit from increased spending over the festive period. Our latest advertising campaign truly showcases our wide range of products, and how we can support consumers in every aspect of their daily lives. At Varta, we are always looking for new, innovative ways to support our retail partners, and by investing in a wide range of marketing activities that reach core demographics, we can help to generate interest and drive sales.”
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