Soft drinks brand Vimto is giving consumers the opportunity to star in its new summer TV advert and social media campaign.

Vimto is calling for fans of all ages and all walks of life to take part in an open casting session taking place at a central Manchester location this May

Those chosen to participate in the campaign will also win a year’s supply of Vimto.

The TV advert, which launches in May, is part of a new £3 million advertising campaign set to run throughout the summer.

Emma Hunt, marketing director of Vimto, said: “We’ve have a strong history in the North which we’ve built up over the past 110 years and as such, developed an amazingly loyal fan-base.

“We therefore want to reward this loyalty and thank consumers of the brand for being so supportive, by championing them in this ad, which is set to be one of the most of unique campaigns we’ve done to date. Anyone and everyone is welcome to take part, but we’re on the lookout for individuals with a cheeky sparkle.”

Those who apply to feature in the TV advert will be asked to do a short piece-to-camera, for a chance to feature. To register for the casting session, applicants can send their details to vimtostarsearch@tangerinecomms.com