This Christmas, VK is bringing festive cheer to shelves with the re-launch of its limited-edition Chocolate Orange flavour.
The RTD combines a traditional seasonal zesty orange flavour with VK’s signature twist: smooth chocolate notes on a base of crisp, triple-distilled vodka. Now available, the festive drink is set to cause ”conversation and a division of opinion”.
To amplify its launch, VK is rolling out a disruptive marketing activation, including a takeover of Europe’s second-largest digital billboard in Manchester, to spotlight VK Chocolate Orange in the run up to Christmas.
The OOH advertisement reflects a new tongue-and-cheek direction from the brand, aiming to maximum visibility and driving footfall to key retail stockists nationwide.
Further marketing activity includes an on-pack promotion, giving shoppers the chance to win one of 70 exclusive branded Christmas jumpers - a seasonal accessory set to boost engagement and keep VK top of mind throughout the festive sales period
Holly Bolus, senior brand manager for VK, commented: “As a brand unafraid to push boundaries and create memorable experiences, VK thrives on bringing innovative flavours and eye-catching campaigns to market, especially during key calendar moments. VK Chocolate Orange captures that festive feel with a quirky VK twist, and our exclusive marketing activations will add even more value to our retail partners this season by driving awareness and in-store footfall.
“Christmas is a key social season for our audience, with our customers stocking up on VK for pre-drinks and festive gatherings. Our seasonal flavours are always a hit, typically selling out fast, and by bringing back a fan favourite in VK Chocolate Orange, we’re making sure VK remains a go-to choice for nights out in the run up to Christmas and the New Year.”
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