Walkers reaches out with mental health awareness campaign for Christmas

Walkers has released a festive advert following research that revealed that more than half of the nation (51%) feels additional pressure to be happy at Christmas and pretend that everything is okay.

Radio presenter and mental wellbeing ambassador Roman Kemp provides the voiceover for the ad, which aims to remind the nation about the positive impact of talking and humour on mental wellbeing.

As well as the ad campaign, as part of its partnership with Comic Relief, Walkers has donated £2 million across 2021 and 2022 to support mental wellbeing programmes.

Philippa Pennington, marketing manager for Walkers, PepsiCo, said: “We know that Christmas can be a challenging time for many, and the pressure to appear positive and pretend everything is ‘fine’ is particularly strong during the festive season. The message of our Christmas campaign – that it can help to talk about your feelings – is so important and we hope to be able to encourage people to talk a little more this festive season. We are proud to see the benefits of our £2 million donation to Comic Relief and mental wellbeing projects and hope we can continue to raise smiles and get the nation talking this Christmas.”