Walkers Shortbread has announced the relaunch of its Oatcake range, set to respond directly to the demand for healthier snacking alternatives.
The Oatcake recipes have been improved and the packaging has had a complete makeover. The range includes Highland Oatcakes, Fine Oatcakes, Thick and Crunchy Oatcakes, all priced at £1.29; Three Seed Oatcakes, which ncludes pumpkin, sunflower & linseed with nutritional benefits, priced at £1.60 rrp; Mini Oatcakes at £1.20 rrp; and Scottish Biscuits for Cheese.
The launch is the first for 2015, supported by NPD.
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