Walkers is helping retailers tap into the biggest snacking moment of the year with two limited edition festive flavours across its premium Sensations brand. New for this year, Sensations Honey Glazed Roast Ham flavour will be hitting shelves this month, alongside the return of King Prawn & Marie Sauce flavour for another festive season. available in 150g sharing formats, with an rrp of £2.50.
Walkers has also released festive-themed packaging across sharing bags and large multipacks of selected Walkers and Sensations year-round favourites. The activity is set to be supported by a multi-brand marketing campaign across PepsiCo’s Walkers, Sensations and Doritos brands.
The two new Sensations flavours offer premium, non-HFSS skus that encourage consumers to trade up, and the King Prawn & Marie Sauce flavour was a crowd-pleaser last year. The new festive packaging will ensure core skus remain front of mind during this period, Walkers says.
Wayne Newton, senior marketing director at Walkers, added: “With new shoppers entering the category and existing customers buying more in preparation for the holiday season, Christmas is a crucial opportunity for retailers to be driving their savoury snacking sales. During this time, shoppers look for extra special snacking options that will elevate their celebrations, such as limited-edition flavours.
“Our festive reskins will support retailers in offering consumers’ familiar, much-loved snacking favourites with a festive look and feel, while also introducing premium seasonal flavours through our new Sensations Honey Glazed Roast Ham flavour and the return of the much-loved Sensations King Prawn & Marie Sauce flavour.”
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