Warburtons has changed its name to celebrate a partnership with the marmalade sandwich loving bear Paddington.
Six million Half & Half products are going under the name Warbeartons, as is the firms headquarters in Bolton.
The change comes in the run up to the release of the film Paddington in November and pre-release marketing includes a roadshow touring Britain in the Warbeartons Adventure Bus which will link to social media activity.
No comments yet