Westons Cider has teamed up with Haven Holidays to give five lucky Stowford Press drinkers the chance to win a beautiful coastal getaway as part of an on-pack competition to drive revenue for retailers.
More than a million promotional packs of Stowford Press will be available from July across all retail channels.
The competition hopes to offer an extended window to boost sales throughout summer and into the cooler months.
Currently worth £13.2M in the off-trade, Stowford Press is growing at a rate of +39.6%[1] across grocery and convenience, according to Circana.
The Haven Holidays collaboration follows the brand’s ‘Big Night In’ giveaway which generated more than 20,000 entries, “successfully driving sales and brand engagement,” said the brand.
To coincide with the on-pack promotion, Westons Cider is running an extensive advertising campaign including OOH media, bespoke social content and interactive in-store activity designed to reach almost 10 million people.
Holly Chadwick Stowford Press brand manager at Westons Cider said: “No UK getaway is complete without a refreshing British cider. So, we are delighted to be teaming up with Haven Holidays to make this year’s on-pack promotion even more exciting,” says Holly Chadwick, Stowford Press Brand Manager at Westons Cider.
“We’ve no doubt a trip to one of Haven’s stunning seaside sites will be high in demand, making this competition a sure-fire way for retailers to drive cider sales.”
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