Wotsits is reintroducing Flamin’ Hot and Sizzling Steak flavours to its line-up after consumer demand to bring them back.
The new additions will sit alongside the cheese flavour and will be available from 13 January.
Fernando Kahane, Walkers marketing director at brand owner PepsiCo, said: “Shoppers are expanding their repertoire within the savoury snacks category and actively seeking out flavours that pack a punch. Meat and spicy flavours, in particular, have experienced double-digit growth over the past year, so it’s no surprise that consumers have been asking for the return of Wotsits Flamin’ Hot and Wotsits Sizzling Steak.”
Both variants will be available in grab bag, £1 pricemarked pack, sharing and multipack formats to suit different occasions.
“At a time of year when shoppers may be on a bit of a health kick, the new Wotsits flavours make for an attractive snack option,” Kahane added. “The multipack bag options available contain under 100 kcal, use no preservatives and, what’s more, the entire Wotsits line-up is suitable for vegetarians.”
Walkers will be supporting the launch with a marketing campaign spanning in-store shopper marketing from February and TV and digital from March.
Wotsits Flamin’ Hot will be available in: 50g £1 PMP; 150g sharing bag (rrp £2); and six-bag multipack (6x6g, rrp £1.25). Wotsits Sizzling Steak will come in: 25g grab bag (rrp 85p); 40g £1 PMP; 130g sharing bag (rrp £2); and six-bag multipack (6x13.5g, rrp £1.25).
The introduction of the new flavours follows a new look for Walkers’ popular family snacks range, which was unveiled last August. The makeover included a 30% reduction on average in outer plastic packaging on six-packs and 12-packs of Monster Munch, Wotsits, Squares and French Fries.
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