Wyke Farms is embarking on an extensive above the line campaign to promote its cheese range until the end of the year.
The Somerset based cheesemakers will be running adverts in 12 female lifestyle titles including Red, Good Housekeeping, Prima, Delicious and Olive.
The ads will draw on the brand’s family heritage and will include a personal message from Rich Clothier, 3rd generation cheesemaker and Managing Director of Wyke.
Clothier commented: “This a new approach for us; the adverts include a message from me, talking directly to the shoppers; if I could stand in every supermarket and chat to everyone browsing the cheese aisle I would; the ads invite them to try the cheese that our family is so proud of.”
