Yazoo has launched an out-of-home competition that takes its retailers to new heights - literally!
Running until 13 October, retailers across the UK can enter to be in with a chance of winning. Five lucky winners will receive flight and hotel credits, whilst a further 200 will enjoy five free cases of Yazoo stock – a perfect way to boost their inventory and sales.
The competition forms part of the roll-out of the brand’s new £1.29 pricemarked 400ml packs, which have been phased in from July to replace the existing £1.49 offering.
To win, retailers just purchase any four cases of the new packs, or the standard Thick N’ Creamy 300ml packs. After purchasing, they can then enter the competition by scanning the QR code on the Yazoo competition POS sited in Booker, Bestway and Unitas depots, entering their details and providing proof of purchase. As a bonus, they can enter as many times as they like, increasing the chances of winning with each new receipt.
Yazoo has also committed £150k to marketing support in the form of striking, in-depot POS as well as POS kits, van sales, enhanced wholesaler website presence and in-app advertising via Shopt, ensuring robust visibility online and in-store for maximum engagement.
Gabriella Sudall, marketing manager at supplier FrieslandCampina, said: “Wholesale has always been our heartland at Yazoo, and we’re thrilled to be able to give something back with these incredible prizes. Our core 400ml pricemarked SKU range performs exceptionally well across out of home channels, as it’s perfectly positioned to cater to food-to-go missions. We’ve invested significantly in growing the Yazoo brand this year, with a £6 million above the line investment underscoring our dedication to driving market presence and consumer engagement, and this competition is a natural extension of our efforts.”
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