Yoplait has launched Yop 500g Strawberry into Booker Cash & Carry ensuring its availabilityfor independent and convenience retailers across the country for the first time.
The flavoured milk category is experiencing huge growth and is expected to be worth £671m by 2028. The total category is currently being driven by the convenience sector accounting for £262m and accounting for 44% of total category sales.
“Yop is unique. It offers a delicious flavour and as it is a yoghurt drink rather than just flavoured milk, it keeps consumers fuller for longer and our 500g format is perfect for on-the-go consumption,” explains Ewa Moxham, head of marketing at Yoplait UK.
“We are delighted to be listing Yop Strawberry 500g as it offers our customers a real point of difference and great value for money,” says Hannah Wlodarczyk, category manager (designate) – butters, spreads, yoghurts & desserts at Booker Group.
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